César Carvalho, Founder and CEO of Wellhub, joins the Executive Council

We believe the future of work will be shaped by leaders who understand that wellbeing is not a benefit to be offered, but a foundation that must be built into how organisations function, grow and sustain performance.

Today, we welcome a voice that brings this belief into practice, at scale and with clarity. César Carvalho, Founder and CEO of Wellhub , joins Happiness Camp 2026 as part of our Executive Council.

César has spent his career removing the barriers that make wellbeing feel optional at work. His work is grounded in a simple but powerful truth: when people break, businesses break. And when people are supported as whole humans, organisations become stronger, healthier and more resilient.

At the heart of his perspective is a clear conviction. Wellbeing isn’t a perk. It’s what allows people to function, grow and live well. And it should never depend on individual resilience alone.

As César shared with us:

“I believe that all companies should be wellbeing companies.”

This belief is not theoretical. It is built into the systems, platforms and choices he has developed to make wellbeing accessible, integrated and part of everyday work life for millions of people.

Who is César?

César is the Founder and CEO of Wellhub, a global workplace wellbeing platform connecting people with accessible tools for physical, mental and emotional health. His work focuses on helping organisations move from intention to action, embedding wellbeing into how work is designed and experienced.

His leadership is shaped by a deep understanding of human sustainability and by personal experience. Becoming a parent reinforced what he already knew to be true: rigid structures serve no one. Work needs to reflect real life, not compete with it.

In his conversation with us, César shared reflections that are both direct and deeply human:

•⁠ ⁠The part of work culture he would cancel forever: glorifying burnout as a badge of honour for leadership
•⁠ ⁠The moments he feels most human in his work: when work mirrors real life and allows people to show up as they are
•⁠ ⁠The wellbeing practices that keep him grounded: rest, movement and reset moments

These reflections point to a necessary shift. Sustainable success does not come from pushing harder. It comes from designing work that supports people before they reach their limits.

What to expect at HC 2026?

César joins a growing group of global leaders who are challenging outdated models of performance and redefining what success looks like in modern organisations.

His presence strengthens our collective commitment to human sustainability, reminding us that wellbeing is not an individual responsibility. It is a systemic one.

More voices will be joining the Executive Council in the coming months. Each one bringing a perspective that pushes the conversation forward.

For now, one thing is clear.

Happiness Camp 2026 just became more grounded, more honest and more focused on what truly sustains work and life.