Every organisation is competing for talent.

But attracting the right people has become about far more than offering a job.

Today’s professionals want purpose. They want growth. They want cultures where they can thrive, leaders they can trust and workplaces that align with their values.

As expectations evolve, organisations face a new challenge: how do you stand out as an employer in an increasingly competitive market?

This is where Talent Portugal has been making a difference.

Since 2016, Talent Portugal has helped organisations showcase what makes them unique as employers. As one of Portugal’s leading employer branding platforms, it highlights company culture, values, benefits and employee experience, helping organisations communicate who they are and why people should choose to build their careers with them.

But employer branding is about more than attracting candidates.

At its best, it is about creating workplaces where people genuinely want to stay, grow and contribute.

That is why Talent Portugal feels like such a natural fit for Happiness Camp.

At Happiness Camp, we believe the future of work will be shaped by organisations that place people at the centre of their decisions. Organisations that understand that culture is not a slogan, wellbeing is not a perk and talent is not simply a resource.

People are the foundation of every successful organisation.

This belief becomes even more important at a time when businesses are competing for talent across industries, generations and geographies. The organisations that succeed will be those capable of creating meaningful employee experiences and communicating them authentically.

Talent Portugal plays an important role in helping organisations navigate this challenge.

By connecting companies, higher education institutions and future professionals, the platform helps bridge the gap between talent and opportunity, strengthening employer brands and supporting the workforce of tomorrow.

On 24 September 2026, Talent Portugal will be part of the Happiness Camp experience at Alfândega do Porto, where attendees will have the opportunity to explore new perspectives on employer branding, talent attraction and the evolving expectations of today’s workforce.

Together, we will continue exploring how organisations can create cultures that attract talent, inspire people and support long-term success.

Because every great workplace starts with people.

The future of work is becoming more complex.

Organisations today are navigating hybrid teams, evolving employee expectations, rapid technological change and increasingly sophisticated ways of working. As businesses grow, so does the challenge of managing people, processes and performance in a way that remains both efficient and human.

The question is no longer whether technology should play a role in this transformation. The question is how technology can help organisations create better experiences for the people behind the work.

This is where Factorial is making an impact.

As an AI-powered workforce operations platform, Factorial helps organisations streamline and centralise people operations through one intelligent platform. From hiring and onboarding to project management, time tracking and performance management, its solutions are designed to simplify complexity and help teams focus on what matters most.

But the most valuable technologies are rarely the ones that simply automate tasks. They are the ones that create more space for people to collaborate, develop and perform at their best.

That belief feels especially relevant at a time when conversations around artificial intelligence, employee experience and the future of work are becoming increasingly important.

It is also one of the reasons why Factorial feels like such a natural fit for Happiness Camp 2026.

At Happiness Camp, we believe the future of work will be shaped by organisations capable of combining innovation with human sustainability, performance with wellbeing and technology with purpose. We believe that digital transformation should not be measured only by efficiency gains, but also by its ability to create better workplaces and better experiences for the people within them.

Factorial’s approach reflects that same philosophy. By helping organisations simplify processes, reduce administrative complexity and improve workforce operations, the platform enables teams to spend less time navigating systems and more time focusing on culture, collaboration and growth.

On 24 September 2026, Factorial will be part of the Happiness Camp experience at Alfândega do Porto, where attendees will have the opportunity to discover how AI-powered workforce operations can help create more efficient, connected and human-centred workplaces.

Throughout the day, conversations around technology, employee experience and organisational performance will take centre stage, offering new perspectives on how organisations can navigate complexity without losing sight of the people behind it.

Because the future of work is not about choosing between technology and humanity. It is about creating workplaces where both can thrive together.

Some moments change the way we see the world.

A photograph that takes us back to a special day. A memory shared with friends. A milestone captured forever. A smile that deserves to be remembered.

For decades, Fujifilm has helped people preserve these moments.

Guided by its purpose, “Giving our world more smiles”, Fujifilm has become one of the world’s most recognised brands in imaging and photography, helping millions of people capture, print and share the experiences that matter most.

From digital cameras and instax products to photo printing solutions and healthcare technologies, the company continues to combine innovation with a deep understanding of human connection.

Because at its core, photography has never been just about technology. It is about people. It is about stories. And it is about preserving the moments that define who we are.

This belief extends far beyond photography. Across healthcare, imaging solutions and innovation, Fujifilm continues to develop products and services designed to improve lives, strengthen connections and create positive experiences for people around the world.

It is a purpose that feels especially relevant at a time when conversations around wellbeing, human sustainability and quality of life have never been more important.

That is why we are delighted to welcome Fujifilm to Happiness Camp 2026.

On 24 September, Fujifilm will join Europe’s Largest Human Sustainability and Future of Work Conference with an interactive stand designed to engage participants and create memorable experiences throughout the day.

As thousands of professionals, leaders, researchers and changemakers gather at Alfândega do Porto to explore the future of work, Fujifilm will invite attendees to do something equally important: capture the moments that make the journey meaningful.

Because while technology continues to reshape the way we work, some things remain timeless: human connection, shared experiences and the memories we create along the way.

At Happiness Camp, we believe that building a better future of work starts with understanding what makes people thrive. It is about creating environments where wellbeing, innovation and human potential can grow together.

Fujifilm’s purpose reflects that same belief. A belief that a single smile can have a greater impact than we sometimes imagine.

We are proud to welcome Fujifilm to Happiness Camp 2026 and look forward to creating unforgettable moments together.

After all, the best experiences are the ones we remember long after they happen.

Happiness Camp 2026 has officially been granted the High Patronage of the President of the Portuguese Republic, António José Seguro.

Considered one of the highest institutional distinctions granted in Portugal, the High Patronage is reserved for initiatives recognised for their national relevance, strategic impact and contribution to society.

For Happiness Camp, this recognition represents far more than an honorary distinction.

It is a powerful institutional validation of a movement that started with a simple but urgent belief: that the future of work, leadership and organisational culture must become more human, more sustainable and more conscious.

Over the last few years, Happiness Camp has evolved into one of Europe’s leading platforms dedicated to Human Sustainability and the Future of Work, bringing together thousands of professionals, leaders, institutions, universities and some of the world’s most influential organisations to debate the challenges shaping the future of society.

From mental health and burnout to artificial intelligence, leadership, culture, belonging, talent and sustainable performance, the conversations taking place at Happiness Camp reflect some of the most pressing issues facing organisations and societies today.

The granting of the High Patronage reinforces the growing relevance of these conversations at both national and international level.

It also reinforces Portugal’s position as an increasingly important global hub for dialogue, innovation and thought leadership around the future of work.

The 2026 edition of Happiness Camp will take place on September 24th in Porto, Portugal, gathering thousands of attendees from across the world alongside vice-presidents, C-level leaders and decision-makers from organisations such as Google, TikTok, Disney, Meta, Warner Brothers, Headspace and many others.

What once began as an ambitious idea has now become a global platform connecting companies, institutions and changemakers committed to building healthier, more sustainable and more human organisations.

This distinction belongs not only to the Happiness Camp team, but also to the partners, speakers, institutions, ambassadors and community members who continue to help shape this movement.

As the world continues to rethink work, leadership and human wellbeing, Happiness Camp remains committed to creating a space where these conversations are not only discussed — but transformed into action.

Happiness Camp 2026 will be held under the High Patronage of the President of the Portuguese Republic.

There are cities where work exists as one part of life, integrated into a broader sense of identity, time and balance. And then there are cities where work becomes something more central, more defining, almost inseparable from the way people see themselves and move through the world.

New York City clearly belongs to the latter.

In this city, ambition is not an exception or a characteristic of a few. It is part of the baseline. The pace is constant, expectations are high and the idea of slowing down rarely fits into the rhythm of everyday life. Work is not only what people do, but something that shapes identity, defines success and sets the tone for how life unfolds.

It is precisely in this kind of environment that the conversation about the future of work becomes more necessary.

Because when work begins to define everything, it also begins to influence everything.

Bringing the conversation into everyday life

The Reset was created with a clear intention: to take the conversation about work out of controlled environments and place it where it actually happens.

Not only in conferences, reports or internal discussions, but in the middle of daily life, where habits are formed, expectations are reinforced and systems are experienced in real time.

New York is one of the clearest expressions of that reality.

A city that moves quickly, decides quickly and rarely pauses long enough to question the structures it operates within.

Bringing The Reset here means introducing a different kind of presence into that rhythm. Not something that asks people to step away from it, but something that exists within it, quietly shifting the way it is perceived.

It creates space, even if only for a moment, to reconsider what work has become and what it could still evolve into.

A visible intervention in an invisible system

The posters that appeared across the city are simple in form, but intentional in purpose.

They bring into public space a set of reflections that are often confined to internal conversations or left unspoken altogether. Questions about pressure, expectations, identity and the cost of maintaining systems that no longer fully serve the people within them.

In a city like New York, these reflections take on a different dimension.

The scale is larger, the intensity is greater and the relationship between work and identity is often more deeply embedded. That makes the questions more present, more relevant and, in many cases, more urgent.

A global movement shaped by local realities

With each new city, The Reset continues to expand its reach, not by repeating the same message, but by engaging with different contexts, cultures and ways of working.

Each location adds a new layer of understanding, a different perspective on what work means and how it is experienced.

What connects them all is a shared premise: the way we work today was designed, and it can be redesigned.

New York now becomes part of that process, not as an observer, but as an active participant in a growing global conversation.

The conversation moves forward

The Reset is not about creating a single answer or a fixed model for the future of work.

It is about shifting perspectives and creating the conditions for more intentional decisions to be made.

Because the future of work is not something distant or abstract.

It is something that is being shaped continuously, in real time, in cities like New York.

New York, the movement has reached you.

The Reset continues.