3,000 ATTENDEES
Lionesa Business Hub
HAPPINESS
OUR STORY
In 2021, as burnout and disengagement rose worldwide, Happiness Camp was born to challenge a work culture that valued output over well-being. With the WHO warning that mental health disorders and burnout would become the second leading cause of disability by 2027, we created the Happiness Camp Foundation, a nonprofit redefining how work works. Our mission: to humanize workplaces and help companies lead through culture, communication, leadership, innovation, and well-being.
What began as a small gathering became a global movement. The first conference welcomed 3,000 attendees, growing to 7,000, then 15,000, with 20,000 expected in 2026, a 60–80% yearly growth. Today, Happiness Camp is the leading global platform for human sustainability, partnering with brands like Google, LinkedIn, Netflix, and Spotify. Beyond the event, we drive research and collaborate with academic centers to rethink leadership and workplace culture.
Each edition also impacts Porto’s economy, generating over €1 million and reinforcing the city’s image as a hub of innovation and human-centric progress. The conference is entirely in-person, celebrating connection, energy, and shared purpose.
More than a conference, Happiness Camp is a movement, a catalyst for changing how organizations see people and how work itself evolves.
Join us in shaping the future of work.
OUR
PURPOSE
The world of work is undergoing a fundamental transformation. Technological disruption, changing workforce expectations, and a global mental health crisis have created an urgent need to rethink how organizations operate.
The Happiness Camp Foundation was established to drive this shift toward Human Sustainability by building workplaces that are productive, human, resilient, and prepared for the future.
Our purpose is to empower leaders and organizations with the insights, tools, and networks needed to shape a new era of work, one defined by well-being, innovation, and purpose-driven performance. By keeping the event free and accessible, we ensure that transformative knowledge remains open to everyone committed to building a better working world.
MISSION
To drive the evolution of organizations by equipping them with the strategies and tools to foster human sustainability.
We empower leaders and teams across all business functions to build environments where people thrive, innovation flourishes, and organizational goals are achieved through a deep alignment with purpose and well-being.
VISION
To set the global standard for conferences on human sustainability and organizational transformation.
Our vision is to be the go-to platform for top professionals and business leaders committed to reshaping their organizations, enhancing employee well-being, and driving sustainable success across every facet of the business.
THE IMPACT OF
HAPPINESS CAMP
Happiness Camp isn’t just a conference; it’s a global movement shaping the future of work.
Our reach, influence, and impact speak for themselves.
€486
Average Annual Value (AAV)
Happiness Camp delivers unparalleled value to attendees, partners, and sponsors alike. With an AAV of nearly half a million euros, we consistently provide high-impact content and experiences that drive meaningful results.
10,000
Attendees
Each year, Happiness Camp brings together a diverse community of professionals, making it Europe’s largest event on human sustainability and corporate culture.
+68
Nationalities
Our audience spans the globe, fostering cross-cultural collaboration and diverse perspectives on human sustainability and workplace innovation.
55%
Hold a Master’s or PhD
Our attendees are highly educated, bringing deep expertise and a thirst for knowledge to every session.
72%
Decision-Makers
With nearly three-quarters of our audience in senior leadership roles – C-Levels, Directors, and High-Level Managers – Happiness Camp is the place where critical decisions about the future of work are shaped.
88%
Plan to Return
The majority of our attendees find immense value in their experience, with 88% stating their intention to participate in future editions.
92%
Net Promoter Score (NPS)
An industry-leading NPS of 92% reflects the exceptional quality of our content, speakers, and overall experience. Attendees leave inspired, equipped, and eager for more.
RELIVE THE MAGIC!
IMPACT
STAGE
This is the cornerstone of Happiness Camp. The Impact Stage hosts global leaders and industry pioneers who deliver insights on topics such as mental health, DEI, leadership, organizational culture, and storytelling. Here, you’ll gain the tools and strategies to drive lasting cultural transformation and create more human-centered workplaces.
FORWARD
STAGE
Explore the cutting edge of human sustainability at the Forward Stage. This space is dedicated to pressing topics that are shaping the future of work. From the impact of AI on people management to strategies for leading neurodiverse teams, and the latest research in corporate well-being, the Forward Stage delivers fresh insights and practical takeaways. With a focus on pioneering studies and emerging trends, these sessions empower organizations to stay ahead in an ever-evolving landscape.
STRATEGY
LABS
Engage in hands-on, immersive masterclasses at the Strategy Labs. These interactive sessions are designed to build practical skills in areas like humanizing brands, enhancing employee value propositions, and optimizing compensation strategies. Through real-world case studies and active participation, you’ll leave equipped to implement change immediately.
SPARK
NEST
Designed to foster meaningful connections, the Spark Nest offers interactive team-building and networking activities. Break the ice, strengthen collaborations, and lay the groundwork for new partnerships in a dynamic and engaging environment.
INNOVATION
HUB
Explore the forefront of workplace innovation at the Innovation Hub. This space showcases a diverse range of companies offering products and services designed to humanize work environments and enhance employee well-being. From mental health and employee benefits to engagement and productivity tools, the Solutions Hub provides attendees with practical solutions to drive meaningful change in their organizations. Engage directly with industry leaders, learn about their offerings, and discover new ways to build sustainable, people-centered workplaces. Here exhibitors showcase the best in human sustainability services and products. This area is a learning hub for attendees to discover tools to enhance well-being at work and to witness successful practices from leading companies.
BUSINESS
CLUB
The Business Club is your dedicated space for well-being and personal growth. Here, attendees can participate in a variety of activities designed to recharge the mind and body. From yoga and mindfulness sessions to workshops on managing stress and preventing burnout, the Business Club offers practical tools to enhance resilience and well-being. Whether you’re looking to unwind, gain new coping strategies, or simply take a break from the day’s sessions, this is the perfect spot to focus on creating a more sustainable, balanced version of yourself.
